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Our partnership with Fury Fighting Championship

The announcement behind Loyal Primus’s involvement in the Kuala Lumpur fight night.

Archive · Partnership announcement
Archived Loyal Primus social-media post showing the Fury Championship press conference
Original social-media capture of the Fury Championship press conference, as published by Loyal Primus.

From the archive. The event or contest described here is historical; any offer mentioned is subject to its original period and terms.

Announced in Kuala Lumpur

Loyal Primus announced its official partnership with Fury Fighting Championship at a press conference in Kuala Lumpur. The announcement introduced our support for the fight night scheduled for 2 May.

The published announcement did not state its publication date. This page preserves it as an archive entry; the subsequent event report covers the 2 May 2025 fight night.

Supporting athletes and their community

The partnership was described as a way to support athletes from Southeast Asia and connect with a community of sports fans. Perseverance, strength and loyalty were the values highlighted by the company spokesperson.

The original announcement looked ahead to promotional activity and branded experiences around the event. These were event-related plans, not a statement that the same activities or offers are available today.

Read the event recap

Our follow-up report records Loyal Primus’s sponsorship of Fury Championship at Zepp Kuala Lumpur. Explore that story for the event context and the original published photography.

Loyal Primus at Fury Championship 2025 ↗

For current account entities and permissions, read our regulatory information. Current offers and their terms are listed separately in the Promotions menu.

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